Going Live in Workplace

8 tips to help you make your next live broadcast a success.

In today’s remote working world, you need the tools to reach everyone in your organization, no matter where they are, with communications that are personal, engaging and accessible.

With Live video in Workplace, you can broadcast anything, from company announcements to panel discussions with executives or external guests - all you need is your phone or computer.

This guide outlines 8 tips to help you make your live broadcast successful. You’ll learn how to:

  • Choose the device for your live stream
  • Reach the right audience
  • Set yourself up for success
  • Manage a live video with multiple participants
  • Remove common barriers to video consumption
  • Incorporate visuals
  • Engage your audience
  • Monitor video performance and broadcast analytics

How to do it in Workplace

1. Choose your device

1. Choose your device

Going live from your phone makes it easy to touch base with your team and share updates across the company.

Short live video communications is a great way to recognize team members, broadcast end of year and holiday messages from leaders and keep everyone up to date on company announcements.

To engage your audience and leverage more advanced Live video features, go live on desktop with Live Producer. Live Producer allows you to:

  • Go live with multiple hosts
  • Schedule live videos in advance
  • Share your screen
  • Engage your audience with Live Q&A and interactive polls
  • Monitor the health of your live stream with key metrics and event logs

For step-by-step instructions on starting a Live video, click here.

For information on going live with professional video equipment, visit the Technical Resources.


Live video on Android phone

2. Reach the right audience

2. Reach the right audience

Share a Live video in a group to reach a specific audience, whether that’s the entire company or just your team. Group members will receive a notification directing them to your broadcast, and the video will automatically post after the broadcast ends, so people in different time zones can watch it later.


Live video posted to a Company Announcemnts group

3. Set yourself up for success

3. Set yourself up for success

If you’re going live to broadcast a company event like a Town Hall or Q&A, practice a full dry-run to help you prepare for the unexpected.

Running through the entire event will allow everyone to plan for timing, troubleshoot technology, and identify any potential issues that would otherwise catch you off guard. Test out transitions, microphones, video software, and make sure executives practice on camera so everyone feels comfortable on the day of the event.

Here are a few other helpful tips to ensure your live stream goes smoothly:

  • Facing a window will give you a beautiful source of natural light, and make you appear clear in your video frame.
  • Sound is as important as lighting. Make sure you are wearing a microphone, either the headphones that came with your device or a wired microphone.
  • Make sure your network connection is good. You don’t want to lose connection halfway through your broadcast.
  • It’s a good idea to restart your device about 30 minutes before you are due to go live to prevent your device from crashing or forcing an update during your broadcast.
  • Disable all Workplace notifications and alerts on your device using Do Not Disturb so you’re not interrupted with calls, messages and notifications during the broadcast.

4. Managing a live video with multiple participants

4. Managing a live video with multiple participants

For events with multiple participants such as panel discussions, Town Halls, or moderated Q&As, go live with multiple hosts in Live Producer.

Enlist the help of one person to create the Live video. They will be able to monitor the health of the broadcast, manage Live Q&A and publish polls during the event. You can choose to include them in the event by having them read audience questions or address poll results. Otherwise, ask them to disable their camera and microphone while managing behind the scenes.

You can find detailed instructions on setting up a Live video with multiple hosts in the Help Center.


Live Producer with the option to go live "With Others" selected.

5. Remove common barriers to video consumption

5. Remove common barriers to video consumption

With automatic live captioning you can be sure that your live video broadcasts are more accessible than ever. When you turn on live captioning, Workplace automatically detects the language spoken and transcribes your video in real-time. Live captions are available for speakers in English, Spanish, Portuguese, French, Italian and German.

Captions can also be regenerated, translated and edited after the Live video is posted. This allows you to ensure captions are accurate and increase the reach of your video content. Autogenerated captions for pre-recorded videos are available in for videos spoken in English, Spanish, Portuguese, French, Arabic, Vietnamese, Italian, German, Turkish, Russian, Thai, Urdu, Malaysian and Japanese.

Learn more about Workplace video captions by watching the video below.

Want to share this video with your Workplace community? Download it here.

6. Incorporate visuals

6. Incorporate visuals

Consider using a variety of mediums like videos, slide decks and infographics to deliver a visually engaging message. Anyone in the Live video can share their screen throughout the broadcast, but it’s a good idea to review visuals in advance and practice sharing screens during your dry-run.


Live call with multiple participants and screenshare

7. Engage your audience

7. Engage your audience

Have presenters ask viewers questions and encourage employees to share their thoughts in the Live video’s comments. Then, respond to employee comments, making sure to address the employee by name. If hosting a panel discussion, use comments and reactions to help guide your conversation.

You can also encourage your audience to chime in by publishing polls throughout the event. Your audience will see the poll overlaid on the Live video and will be able to click on the options to vote. For that reason, be mindful of when you share the poll. Don’t publish a poll when you’re making important announcements or sharing a presentation that requires your audience to pay close attention to visual elements on screen.

Your Live video is also a great opportunity to hear and address employee questions in an open forum. To gather employee questions in real-time, toggle on Include Q&A before going Live. Once you start recording, employees will be able to ask questions and upvote questions shared by their coworkers.

Questions will appear in your side panel and those with the highest number of votes will appear at the top. The Live video creator will be able to mark questions as answered as they're addressed.


Live call with multiple participants and screenshare

8. Track video performance and broadcast analytics

8. Track video performance and broadcast analytics

Scroll down and check the Stream Health tab to find key metrics and event logs in one place. See how your Live videos are performing in real-time, and become aware of any issues quickly. You can find technical specifications and streaming recommendations in the Workplace Technical Resources.

After your live stream ends, you'll see a summary of broadcast analytics, detailing video views, average watch time, engagement and more.


Broadcast analytics pop up over a live video screen.

Live video is a powerful way to distribute vital information and engage your employees. Whether you’re broadcasting panel discussions, Town Halls, or announcements, you can reach the right people, from your team and department to the entire company, all in one place.

Benefits

Benefits

  • Easily share Live video across the company using your mobile phone, desktop or laptop computer, streaming software or high end production equipment.
  • Go live with multiple hosts to broadcast panel discussions with executives or external guests.
  • Make your Live video accessible and easier to consume with automatic captions and caption translations.
  • Use screen share to make video content more engaging.
  • Gather employee questions and address them in real-time during your live stream.
  • Interact and engage with your audience using polls.
  • Monitor your live stream’s performance and respond to issues proactively.
  • Explore how viewers are consuming and engaging with your live video content.