Connecting 4000 employees from all stores to the principal business office
With 94 stores in 60 cities in Ukraine, COMFY takes a leading position in the retail market of home appliances and electronics. Founded in 2005, COMFY now employs over 4,000 people. Workplace's mobile platform has connected staff working in all areas of this diverse retail business, from all stores to the principal business office, and from the distribution warehouse to the call center.
How Workplace Helped
Company’s corporate character provides support for internal communications and boosts morale
There is a corporate character called Push in COMFY. Push is a part of brand identity of the Company. He is the substance of happiness, which, depending on mood, takes various forms. Push has also signed up on Workplace. Using his profile, he delivers important company news to all employees through posts and Workplace Chat. During high sales seasons, Push also uses Workplace to encourage colleagues and raises awareness about treats like fresh fruit, vitamins, chocolate, and massage therapies.
Creating fun videos to promote product in stores
One of the most popular initiatives on Workplace for COMFY staff is called the 'Adele Challenge.' Retail staff from all different stores create and share short videos on Workplace promoting new products to the tune of Adele’s song playing in the background. These funny, creative videos help staff to promote new items, sales, and build stronger relationships between stores.
Promoting best practice and new ideas
COMFY staff use thematic groups on Workplace every day. One of the most important groups is called 'Ideas, Questions and Suggestions' and is a place for tips and new thoughts like how to speed up the process of provisioning services to the customer. 'COMFY Life' is a group all Company employees are automatically subscribed to. People use it to share news, events, projects, and more about themselves.
“Workplace is our integrated informative and emotionally charged space. Here we catch up with news, make suggestions, come up with ideas, share experiences, solve work issues, communicate, hold contests and flash mobs, joke and support each other.”
Head of PR, COMFY