Canadian Tire
A better communication platform for a united company
![Frontline](https://scontent-ord5-1.xx.fbcdn.net/v/t39.2365-6/72800944_472306743362672_4362271379148505088_n.png?_nc_cat=109&ccb=1-7&_nc_sid=e280be&_nc_ohc=-hQfkcelsT8Q7kNvgHCCKmG&_nc_ht=scontent-ord5-1.xx&oh=00_AYARxKfs_AtB8KwDlGtk0H7dQDlcESit8ZTHqPFVtE9MDw&oe=66BE9C97)
Frontline
![Industry](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/24048941_1146192068844031_1294653518409367552_n.png?_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=t_H4lEmTui0Q7kNvgGIJlFd&_nc_ht=scontent-ord5-2.xx&oh=00_AYCIvuifVR8rjZeMfhaHV79nQGrXtDhJ5PKdf7tOAI37Bg&oe=66BE97B7)
Retail
![Company size](https://scontent-ord5-1.xx.fbcdn.net/v/t39.2365-6/24293343_305135589981389_9106803480525275136_n.png?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=aoVoe0Skxx8Q7kNvgHS7MQk&_nc_ht=scontent-ord5-1.xx&oh=00_AYCdfxHlbHoE0T4t-DCYxM0D3bXpeKuPVRZnK4ZZMvyrfQ&oe=66BE86AB)
58,000
![Region](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/23668548_253486508517543_1567482098887950336_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=l9TcXye27_IQ7kNvgHvP4YM&_nc_ht=scontent-ord5-2.xx&oh=00_AYA8SqmP8AsR7YMX4aiwIQiS55Zd53aS8iM0n_5lm7zBCQ&oe=66BE8C54)
Americas
How Workplace helped
A better intranet
Canadian Tire wanted to replace five ageing intranets with a single tool for better communication and collaboration across the entire company. Building a cross-enterprise intranet would be a multi-million dollar project.
Breaking down barriers
With a large workforce across multiple brands, employees found it difficult to stay connected. Opportunities were limited to share ideas and collaborate.
Ideas from everywhere
The company taps into pre-market customer insights using groups. From merchandise teams using polls in groups for immediate product feedback, to digital developers engaging employees as user experience testers.
Speeding up information
When a customer service rep posted a question, the e-Commerce Manager of a different business unit answered within hours, advising that a solution had been implemented.
One company united
Company-wide announcements have replaced emails sent to separate business units. When Rosie McLennan - former Canadian Tire employee and current ambassador for their Jumpstart charity - became Canada's flag-bearer at the 2016 Rio Olympics, the CEO shared the news across the corporation, generating comments and reactions that unified employees through a shared passion for sport.
"Our cross-Canada communications team of 15 will eliminate around 780 meeting hours a year by collaborating real-time in a Workplace group instead of a weekly meeting."
![](https://scontent-ord5-1.xx.fbcdn.net/v/t39.2365-6/24048967_134000750623403_255505864977285120_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=X0MMJDu9GsEQ7kNvgGDVuaw&_nc_ht=scontent-ord5-1.xx&oh=00_AYA7H9GHLWDBaZQEwBG7Pm_APJTUeAjHaFZw4ikeVrzQQw&oe=66BE8C34)
Chris Main
VP of Digital Technology, FGL Sports (a division of Canadian Tire)