Canadian Tire

A better communication platform for a united company





Company size




How Workplace helped

A better intranet

Canadian Tire wanted to replace five ageing intranets with a single tool for better communication and collaboration across the entire company. Building a cross-enterprise intranet would be a multi-million dollar project.

Breaking down barriers

With a large workforce across multiple brands, employees found it difficult to stay connected. Opportunities were limited to share ideas and collaborate.

Ideas from everywhere

The company taps into pre-market customer insights using groups. From merchandise teams using polls in groups for immediate product feedback, to digital developers engaging employees as user experience testers.

Speeding up information

When a customer service rep posted a question, the e-Commerce Manager of a different business unit answered within hours, advising that a solution had been implemented.

One company united

Company-wide announcements have replaced emails sent to separate business units. When Rosie McLennan - former Canadian Tire employee and current ambassador for their Jumpstart charity - became Canada's flag-bearer at the 2016 Rio Olympics, the CEO shared the news across the corporation, generating comments and reactions that unified employees through a shared passion for sport.

"Our cross-Canada communications team of 15 will eliminate around 780 meeting hours a year by collaborating real-time in a Workplace group instead of a weekly meeting."

Chris Main

VP of Digital Technology, FGL Sports (a division of Canadian Tire)

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