Leveraging groups for real-time communication
BRAC is an international nonprofit with a mission to empower individuals and communities struggling with illiteracy, disease, and social injustice. They create solutions to help these communities achieve their full potential.
Better communication, less confusion
BRAC struggled with finding a way to share major announcements with every employee at once. They also lacked a real-time platform to coordinate global response in times of crisis. With Workplace, they were able to fill these gaps within their internal communications.
“Workplace helps our organization coordinate to bring help to people in need, and make real-time decisions that impact lives.”
Transparency and authentic leadership
BRAC created a group to share messages from the executive director and gather feedback on major announcements and plans. One such post cleared misconceptions about a specific tax ruling.
Bridging management and field
BRAC uses groups for program teams to communicate, such as for the 'emergency response' team helping the districts of Bangladesh suffering from flooding. District representatives share updates in real-time and post photos, allowing senior management to witness the situation and quickly provide guidelines to field staff.