Aligning communication with culture
Established in 1996, Booking.com guarantees the best prices for hotels, apartments, and other properties around the world. As it grew, the company wanted to maintain an entrepreneurial, collaborative culture and ensure continuity between the global hub and regional markets.
Traditional communication, including top-down broadcasts and email lists, couldn't support the company's business needs. As a company that values bottom-up collaboration, Booking.com needed the tools to help develop this culture.
How Workplace helped
With Workplace, employees shared how they delivered amazing travel experiences. This sparked a global conversation about improving the product through better personalisation, later realized through a hackathon.
The new US Brand Director used Workplace to hold a virtual brainstorm. During this four-hour session, employees across 8 countries came together to share perspectives.
Breaking down information silos
Customer Service staff have critical insights from consumer opinion. They now have a place to engage with peers and provide key feedback to improve the product and serve customers better.
The company created a virtual celebration for their One Million Properties milestone. 2000 employees came together to share their stories.
“We benefit from the collective voice of our teams around the world to help us move faster as a global organization innovating for our customers. We love having our teams feel a bit closer on Workplace while we help our customers to travel the globe.”