4. Launch Communication Strategy
Educating your coworkers on why Workplace is being launched and how it will be used is key for long-term adoption and buy-in at all levels. A clear plan with communications before, during and after launch will help you onboard your employees faster.
We recommend creating a plan that has three phases:Pre-Launch
Inform your coworkers that Workplace is coming, highlight the benefits of Workplace and drive excitement for launch day. Reassure people that Workplace is a work platform that they are encouraged to use during work time. Leaders are best placed to do this.
Bring everyone onto Workplace. Explain how your coworkers can join in - this includes providing clear guidance and steps for people to access Workplace in the way that best suits their role.Post Launch
Continue to educate your organization on how they can use Workplace in their everyday roles. Provide examples and demonstrations of the value everyone will gain from Workplace; this involves examples of current working practices they might move into the platform, but also inspiration of new, more efficient ways of working from other organizations.
Tactical how to
In the run up to launch, it is important to announce that Workplace is coming soon, and explain why it is a significant change for the organization. This typically involves a series of communications from leaders giving details on when and why Workplace is launching. You can send this pre-launch communication via various channels such as emails, in your newsletter, posters throughout the office (check out the Workplace Launch Kit for customizable posters), and video B-roll through on-site screens are a few ways to build excitement through your communications.
The objective is to provide clear guidance and steps for how each employee can claim their account in a way that is appropriate for their role. Those who work in a store will most likely need instructions on how to install and login through the mobile app, versus a desk worker who will be using email and their browser.
We recommend using all of your current communications channels to ensure all your employees are aware of the launch on the launch day. You should consider digital channels, print media, in-person meetings and Workplace help booths onsite in your offices.
Launching Workplace is just the beginning. Once everyone has joined the platform, you have a universal opportunity to include the whole organization in different types of celebrations and moments to kick-start the value everyone will gain from Workplace.
In the first 4-6 weeks, we recommend running a regular series of communications on Workplace to maintain activity and engagement while people develop new habits to sign-in regularly. We recommend engaging your leaders as part of an engagement campaign such as highlighting connectedness through Workplace, inviting innovation and ideas from everyone, celebrating your culture, or re-aligning your co-workers to a single company mission. In addition, providing a series of helpful tips on using Workplace is effective, particularly around notifications, groups, profiles and types of posts.
- Identify your current communication channels - accounting for each of your online or digital channels (intranet, SMS, tv screens, device homepages), print media (posters, hand-outs, physical stands) and face to face channels (manager meetings, champions in each location, executive townhall meetings).
- Create your communications plan (pre-launch, launch, post-launch) - this should ensure all your colleagues are reached at each of your three phases of launch to maximise engagement and their understanding of how they can use Workplace.
- Ensure executive buy-in - having your leaders validate Workplace's role in your organization will empower your colleagues to join the platform, engage and contribute. Leadership teams are busy so we recommend engaging them early to give them time to prepare!