Getting communication and collaboration down to a science
A global leader in DNA sequencing, Illumina is working to improve human health by unlocking the power of the genome. The company’s analysis tools and systems are enabling genetic studies that were unimaginable even just a few years ago.
But Illumina’s innovations go beyond biotechnology. In less than two years, the company has reinvented internal communication and collaboration to make it more open, real-time, and authentic — and Workplace has been an essential part of the process.
70%of knowledge and frontline employees active on Workplace every week
3,500employee questions asked and answered on Workplace in 2018
$12,500raised by employees via photo contest on Workplace in support of Rare Disease Day
How Workplace helped
Integrating Workplace and BlueJeans to facilitate effective change management
Illumina’s leadership team recognizes that change management works best when it involves two-way communication and messaging tailored to employees’ specific concerns. That’s why the team has largely replaced broadcast emails and in-person meetings with Workplace and the BlueJeans video conferencing app. They livestream presentations targeted to individual Workplace groups, which helps employees better understand how changes will impact them and also gives everyone the chance to ask questions in real time. Employees have the flexibility to view recorded meetings and continue to post thoughts and questions as transitions get underway.
Streamlining internal software rollouts to accelerate ROI
Before Illumina’s IT team introduces a new third-party software tool to the company’s 7,000+ employees, they use Workplace to facilitate a pilot program. Pilot testers join a dedicated Workplace group that offers Live Video demos and tutorials, contests to encourage engagement, and a centralized forum for questions and comments. By monitoring members’ feedback, the IT team can quickly identify issues, fix bugs, and create a communication plan that ensures a smooth rollout to all employees worldwide.
Boosting engagement for the global sales meeting
To help ensure a successful annual sales meeting Illumina’s Event team created a Workplace group to build engagement. Prior to the meeting, organizers posted logistics and resources, answered questions, and shared video interviews of company leaders discussing their plans for the event, which created buzz and excitement. At the meeting, organizers set up photo stations to encourage attendees to share their experiences on the Workplace group. And for weeks afterward, participants shared videos and key takeaways to help keep everyone informed and inspired.
Making it easy to find information by enhancing enterprise search
One of Illumina’s key efforts over the past two years has involved helping employees find information faster. Using an API integration, the IT team created a Workplace connector that enables employees to search in one central place to find information contained in multiple sources, including Workplace, SharePoint and the company intranet. The team also secured searches according to user access, so users only see information from Workplace groups they have access to, including private groups.
Connecting cross-functional teams to create great customer experiences
Illumina’s global staff of hundreds of field application engineers and scientists used to share technical questions and tips via email distribution lists. Response times varied, and the format made it difficult to reference information later. Recently, the team set up subject matter expert (SME) Workplace groups for each of the company’s core products so everyone can quickly find support. In one example, an employee in Germany posted an installation question and got answers from colleagues in California and the U.K. in less than an hour. Discussions are threaded to make knowledge easily accessible, and Workplace manages memberships dynamically to save time and connect people with the information they need.
Personalizing Intranet content for employees
To help reduce information overload, Illumina’s Employee Communications team uses Workplace to deliver curated content to employees via the company Intranet. By syncing Workplace groups to employee distribution lists, the team can feed location-specific news and other relevant posts to each employee’s homepage. The team also feeds Workplace groups into program-specific Intranet sites, like Communicating@Illumina, so resources and discussions are accessible in one place.
“Illumina is using Workplace to evolve our approach to communication. We’ve shifted from transactional, siloed, one-way information pushes to global and authentic information sharing that is driving conversation across the business.”
VP, Global Marketing and Communications