Century 21 Real Estate LLC is a global pioneer for innovation in commercial, residential and rural real estate. The company boasts a global network of nearly 150,000 independent sales affiliates across 13,500 offices in 86 countries and territories.
Century 21 set out to reimagine itself as a people-centric, community-driven brand. As the company introduced its new identity, it needed a platform that ensured messages and resources could be shared easily, clearly and quickly. The organization also wanted to give every affiliate a platform to provide feedback, ensuring the transition was as smooth as possible.
Leaders wanted to create transparent and approachable connections throughout the organization. As an interactive platform that required no formal training, Workplace meant Century 21 affiliates could engage in constructive and targeted communication with teams across the world.
76%increase in weekly active users over 2 months
7,200members in a single Workplace Group for coaching
70posts per month in highest engaged Workplace Group
How Workplace helped
Leading with transparency
Workplace has given Century 21 affiliates a direct line of communication with the leadership team and wider network. The organization uses Groups to share strategic decisions and create two-way conversations that support a sense of community between offices around the country. This has encouraged a more collaborative and connective culture which helped amplify the company's new branding.
Reinforcing a culture of collaboration
As advocates for bottom-up communication, Century 21 leaders now use Workplace Chat to check in with teams across the globe and ensure unique perspectives are considered at every level of decision making. By supporting connectivity, the organization has a greater sense of unity across all sectors and enhanced collaboration between affiliates.
Upholding company values
Through Live Video, leaders are interacting with employees at all levels and maintaining consistency in their messaging. This has helped reinforce the company's values, which were particularly important as teams adjust to the continually changing landscape.
“Adopting Workplace as part of our rebranding has enhanced the relationship between our workforce and leadership team, along with our global network of affiliates. Workplace has enabled us to share critical, business-building feedback and best practices to help evolve the brand.”