Putting colleagues at the heart of internal communications
BT is one of the world’s leading communications services companies, providing fixed-line, broadband, mobile, TV and networked IT services for customers in 180 countries worldwide.
Why Workplace?
BT wanted a best in-class, mobile-friendly platform to bring people together across its brands and around the world, from a range of devices.
Telecom
105,000
Global
“Workplace is enabling the culture we’re aiming for: one that is fast-paced, inclusive and empowering. We’ve seen many benefits including being able to share news instantly, gather feedback on subjects that our people care about, and enabling more authentic leadership communications.”
Results
Communicating breaking news effectively
Workplace has helped the entire global workforce, from frontline engineers to retail workers and call center operations teams, stay updated while in-person meetings aren’t possible. It also allows BT’s leadership team to share news and team updates in a more authentic and engaging way.
Taking the pulse of the company to improve company culture
Comments on stories, polls and surveys show how employees are feeling about important issues, while sentiment analysis on subjects like diversity and inclusion has been useful to evaluate colleague’s views. That helps strengthen culture and shape the direction of the company.
Breaking down silos by making conversations easier
Workplace has enabled BT to move away from lengthy email and internal newsletters. Colleagues now create their own groups for everything from sharing ideas to health and wellbeing or even their favourite radio shows. The multiple ways in which colleagues can interact are breaking down the invisible silos many large corporations wrestle with, and connecting colleagues across all the four BT brands.
