Gender diversity is important. Ensuring equal representation of women in the workplace can have positive effects all across your entire organization. Here are some of them.
What is gender diversity in the workplace?
Gender diversity in the workplace refers to the presence of a variety of genders, including men, women, non-binary individuals, and others, within a company or organization. This concept recognizes that gender is a spectrum, and it is important to create an inclusive workplace where individuals of all genders feel valued, respected, and supported.
By embracing gender diversity, companies can foster a more innovative and productive work environment, as well as attract and retain top talent from diverse backgrounds. However, achieving true gender diversity requires more than simply hiring more women or non-binary individuals; it requires a commitment to promoting equality and inclusivity in every aspect of the workplace, from hiring and promotion to company culture and policies.
What are the benefits of gender diversity in the workplace?
It might feel as if women’s presence in the workplace is a given, but globally, despite making up 50% of the population, women generate just 37% of GDP.
So why is diversity and inclusion important in the workplace and how are organizations missing out if they don’t get the gender balance right? Read on to explore 7 reasons why gender diversity is good for business, or watch the video to discover how two CEOs are paving the way for female leaders and entrepreneurs.
A wider talent pool
Companies that don’t encourage women to join them are missing out on the talents and abilities of half the population. Tapping into these can make a huge difference to your productivity and your bottom line.
Having both women and men in your teams means you benefit from the different points of view and approaches that come from different life experiences.
A multiplicity of perspectives can spark creativity and innovation, and help organizations spot and seize new opportunities. It can also encourage organizations to challenge gender stereotypes.
They also conclude that groups with more women were better at taking turns in conversation, which helps them make the most of the groups combined knowledge and skills.
This will benefit groups both when they’re collaborating on projects face-to-face. And it will also help when employees use modern business communication tools that enable people to share ideas, start conversations and collect feedback.
Improved staff retention
Having an inclusive culture in your workplace boosts morale and opportunity. Inclusive workplaces tend to have lower employee churn rates – which represents big savings in terms of time and money spent on recruitment.
A better reflection of your customers
Customers come from all walks of life. The more the make-up of your organization reflects your customers the more likely it is you’ll communicate effectively with them.
That means making sure your teams have a diversity of genders, as well as backgrounds and ethnicities. Women are hugely influential when it comes to making purchasing decisions – in 2018, women globally spent about 40 trillion US dollars. That’s a lot of buying power to connect with
Improved recruitment and reputation
Having an inclusive workplace is a powerful recruiting tool. Female millennials look for employers with a strong record on diversity, according to research by PwC, with 85% saying it’s important to them.
A reputation as an inclusive employer will also demonstrate your positive company values and that will enhance your reputation in the recruitment marketplace.
Time and again, evidence supports the theory that gender diversity has a positive impact on the bottom line. According to McKinsey, the most gender-diverse companies are 21% more like to experience above-average profitability.
In summary, gender diversity in the workplace is not only morally imperative but also a smart business move. By promoting equality and inclusivity, companies can benefit from a wider talent pool, different perspectives, enhanced collaboration, improved staff retention, a better reflection of their customers, improved recruitment and reputation, and greater profitability.
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